In a previous blog post, we explored various digital product rights, shedding light on terms like ‘Personal Use Rights,’ ‘Resale Rights,’ ‘Master Resell Rights,’ and ‘Private Label Rights.’ In this blog, I’ll briefly recap what Private Label Rights are and you’ll find out why some vendors offer them.

What Are Private Label Rights?

Imagine you’ve just bought an ebook with Private Label Rights. Not only are you allowed to read it for your own pleasure, but you’re also allowed to modify, customize, redesign, and even claim authorship of the ebook as if it were your very own creation. It’s like purchasing a house and then transforming it according to your preferences – repainting walls, changing furnishings, and adding your personal touch. In the digital world, PLR empowers you in a similar way, allowing you to breathe new life into existing content (e.g. an ebook, article, software).
You can then resell the product. While you’re normally allowed to sell it with Resale Rights and Master Resale Rights (unless otherwise specified in your private label rights), you usually cannot sell it with Private Label Rights.

Please be mindful that the specific terms and limitations may differ from one seller to another. Therefore, make sure you check the terms of the license. This is especially important if you intend to resell or distribute digital products to ensure full compliance with relevant copyright regulations and licensing terms.

What Are Unrestricted Private Label Rights (UPLR)?

Unrestricted Private Label Rights provide you with the highest level of flexibility and control over a product. You have the right to alter, customize, redesign, and claim autorship without any limitations. You can use the product in any way you like, including selling it (even with PLR rights) and giving it away for free. In other words, you can do anything you want with it.

Why Do Some Vendors Offer the Right to Sell Their Product?

You’re probably wondering why anyone in their right mind would willingly give others the right to modify and sell their product. After all, if you’ve poured your heart, time, money and effort into creating something like a book, why would you let other people take it and sell it? It’s a valid question, and the answer lies in the unique dynamics of digital marketing and the win-win-possibilities PLR creates for both sellers and buyers.

1) Monetization Opportunities

Let’s say you’re a digital product creator, like an author who writes ebooks, a software developer, or someone who creates helpful guides. You’ve put a lot of time and effort into making a fantastic product. Now, after you’ve sold it to a few people, you might be wondering, “What else can I do to make more money from my creation?”

This is where PLR (Private Label Rights) comes in handy. With PLR, you have the chance to earn even more money from your product. Here’s how it works:

Let’s break it down:

  • You’ve created a fantastic digital product, like an ebook about gardening tips.
  • You’ve already sold it to a bunch of people who love gardening, but you want to reach even more people and make more money.
  • Instead of creating a completely new product from scratch, you decide to sell PLR licenses. This means you give others the right to use and sell your gardening ebook.
  • These other people (we’ll call them “PLR buyers”) pay you for the privilege to use your ebook as if it’s their own and resell it.

So by offering PLR rights, you broaden your reach and cater to both those who want to use your product for their personal enjoyment or knowledge and those who do not want to use the product personally but rather create something new from your content and resell it. It’s like opening the door to a bigger crowd of interested buyers and users.

2) Expanding Audience

Imagine you’ve created a high-quality digital product, be it an ebook, software, or a collection of articles. You know it’s top-notch, but there’s a challenge – how can you reach a broad audience? Well, this is where PLR can make a big difference. It’s like having a network of distributors who can take your product and share it with even more people. In return, these distributors (PLR buyers) get the chance to benefit from your product’s quality.

Now, you might be thinking, “Why bother with PLR when Resell Rights or Master Resell Rights also get the product out there?”

Well, here’s the deal when it comes to spreading the product:

Private Label Rights

a) Distribution chain: PLR often offers a longer distribution chain because PLR buyers can resell the product and usually also grant others Master Resale Rights. This can create a broader network of resellers. If you as the product creator even offer unrestricted PLR, your buyers can do whatever they want with it as thus create an even broader network of resellers.

b) Customization: PLR shines here as well. Buyers not only get to resell but also put their own spin on the product. They can tweak it, brand it, and modify the product to suit their audience’s needs. This adaptability can also play an important role in expanding the product’s reach effectively. With PLR, buyers can match the product to what their audience wants, making it even more likely to sell.

Master Resell Rights

a) Distribution chain: Master Resell Rights allow buyers to resell the product and permit their customers the right to resell it as well. However, this typically doesn’t extend further down the line to subsequent buyers, leading to a relatively shorter distribution chain.

b) Customization: Here’s the drawback – with Master Resell Rights, customization is typically not possible. Buyers can’t make changes to the product, which may not cater to diverse audiences.

Resell Rights

a) Distribution chain: Resell Rights provide the right to resell the product as-is, but the distribution chain typically stops there, resulting in a short distribution chain.

b) Customization: Customization isn’t a part of the Resell Rights package. Buyers are usually unable to modify or tailor the product for specific audiences.

So, the advantages of PLR over Resell Rights and Master Resell Rights boil down to a longer distribution chain and the freedom to customize, making it an appealing choice for those looking to reach a broader audience with tailored content.

3) Focusing on Expertise

Some creators are great at developing products but prefer to leave marketing to others. By selling PLR rights, they can concentrate on their strengths while letting PLR buyers take care of promoting and selling it. In essence, it’s like a teamwork where everyone focuses on what they do best.

4) Extending Reach and Impact

Imagine you’re deeply passionate about a cause or message, such as helping others grow personally or educating people in a specific niche. For you, it’s not just about making heaps of money; it’s about getting your message out there and touching as many lives as possible.

Here’s where PLR becomes a powerful tool. It’s like having a megaphone for your message! You allow others to sell your products, and suddenly, your message reaches far and wide. This is especially precious in areas like personal development, education, or niche industries, where sharing knowledge and ideas is the main aim.

5) Adapting to Shifting Trends

In the fast-paced world of online marketing, strategies and platforms change rapidly. Imagine you’re an expert who has created a detailed guide on social media marketing. However, as an online marketing enthusiast, you also excel in other areas like SEO and content marketing. Your social media guide, while still valuable, might not align with your current expertise and focus. Here’s where PLR offers a strategic solution. You decide to sell PLR licenses for your social media marketing guide, allowing other marketers to utilize, customize, and update it to address the changing social media landscape. By doing this, your guide remains valuable and adapts to the dynamic online marketing industry, ensuring it continues to assist businesses in their digital marketing efforts.

In conclusion, the decision to offer PLR rights isn’t just about profit; it’s about expanding reach, focusing on expertise, extending impact, and adapting to market dynamics. For sellers, it’s a strategic choice that benefits both creators and consumers in the ever-evolving landscape of digital marketing. By understanding these motivations, buyers can better appreciate the value PLR products bring to the table.


Feel free to comment below and share.

To your success,

Olivia Ressler

P.S. Until not long ago, I myself had no idea why anyone would offer others PLR rights as I only recently delved into the world of online marketing. I am currently doing an amazing course called ‘Partnership to Success Program’ which teaches you how to create, launch and sell a digital product (that’s how I came across the concept of PLR rights). If you’re also interested in learning product creation, I highly recommend checking out this training webinar* from my mentor John Thornhill. It won’t cost you a penny and is packed with fantastic information.
I took up the coaching offer at the end of the webinar just a few weeks ago and haven’t regretted it a second. In fact, I owe the existence of this blog to the program. So check out the webinar here*.



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